Photography Magazine Analysis

British Journal of Photography : Front cover analysis

It is evident here that this magazine is not aimed at children, like the afore-mentioned Nat Geo kids mag. This is because there are no soft bubble writing pieces of text or typography, and not lots of different photos. This magazine is more minimalist and simplistic, as there is only one large image in the centre, and not lots of smaller images around it. There is no border, unlike the Nat Geo kids magazine, which means it doesn't stand out as much.

This magazine's target audience is presumably 18+ age, of people wanting to become professional photographers, therefore they will want to purchase this magazine because they want inspiration on how to take better photos. This magazine may also be bought by family and friends of someone who they think should become a photographer.

There are only two colours prominent on this page, which are blue and white. Blue has connotations of calm, tranquillity and deep thought. The idea of deep thought links to the main image, of a cast of someone's head, who looks to be thinking with their eyes closed. This main image will work to attract aspiring photographers to read the magazine because they can see that it is a very interesting, thought-provoking photo.

This magazine is not conventional, in the sense that usually the magazine has the features of whats inside, all over the sides of the front cover. However, in this instance, the three features of the magazine are shown at the top, in small white text. This shows the target audience that this isn't a conventional, typical photography magazine, but a magazine aimed at people who are more artsy, and want to take more unrealistic photographs.

The typography of the masthead at the top : "British Journal of Photography" is in white, which has connotations of purity and peace. This idea is reinforced by the typography font, which is soft and lower case, which shows it is peaceful. On the other hand, on the bottom the font changes and in large capital letters it exclaims; "ONES TO WATCH" which is useful to attract the eye of the reader, as for once the text is in capital letters.