Brand Eye : British Journal of Photography

This is a brand eye diagram for the British Journal of Photography, used to highlight and explain the strong points of a brand, and how it could be improved, in order to create a better, more positive brand image.

At the start of this lesson, I did not understand what brand eyes were, and I was struggling to understand its' concept. Eventually, I learnt how to use brand eyes effectively, through practicing them on the GamesMasters magazine front cover. I will continue to use brand eyes to highlight the positive aspects of magazine brands.