My Pop Rock magazine Target Audience Analysis

 

Audience Profile

 

Gender : Unisex

 

Age : 15-30 year olds

 

Clothes they wear : Pop Rock isn't as expressive a genre as say punk rock or indie music, therefore the clothes are average and somewhat mainstream, such as t shirts and jeans. The model on the front cover is wearing a shirt and tie to reflect the older pop rock era such as the Beatles. The fact that the shirt has a tie and is done all the way up conveys eloquence and a smart vibe. However the shirt is untucked which also shows a rebellious side, and that not everything is as it seems which is synonymous with pop rock music. Pop rock is the balance between the jovial innocence of pop and the rebellious extroversion of rock music.

 

Jobs they have : Seeing as the target age demographic is 15-30, a small percentage will be 15-18 and may be in full time education, therefore they may have part time jobs such as retail or stock room. The majority of the target audience however are over 18 and therefore presumably in a job full time, and seeing as this genre is somewhat mainstream and not niche, the audience will have normal, average jobs such as teachers, nurses, retail workers etc.

 

Market Segmentation

 

Demographic : The age range is 15-30 therefore they are of a young age and will presumably have busy, time consuming social lives. This means that this magazine will be read when they are enjoying a brief stint of free time within their hectic timetable.

 

Geographic : Due to the audience not being niche and alternative (which would suggest a catchment area of trendy locations such as Camden, Shoreditch, and Hackney) the areas in which they live will be average and normal such as Manchester, London, Birmingham, Newcastle etc. The mainstreamed genre is the most played on modern radio, therefore there will be an abundance of fans in every city or town in the UK.

 

Psychographic : These audience members will presumably be avid clubbers and drinkers due to their young age. However also because of their young age they may be somewhat tight with money as traditionally young people don't have lots of money as they have not been working as long as people 2-3 decades their senior.

Behavioristic : Mainstreamed audience that listen to pop rock music everyday. May also listen to other genres such as indie and punk. Want to be successful but in their own fields, not necessarily aiming to develop a fruitful career in the pop rock music industry.