XXL Target Audience Analysis

Target Audience Analysis for MixMag

Product Analysis

Price - £3.95

Advertisers - flysupply clothing, dutch masters cigars, backwoods cigars, colossal records, mauri shoes, jezign basketball shoes, shanpresents books, Leonte Jewelry, original generation clothing, dottie staxx singer, venomous composition album, divinityflows music group, grantham world media.

Content - Interviews with Gucci Mane & Young Thug, 85 rappers offer their thoughts on the late Tupac, Look back at Lil Kim, Interview with Rich Homie Quan, Interview with Rizwan Ahmed, Interview with Amber Diamond, Upcoming albums, Upcoming artists, Upcoming gigs.

Market Segmentation:

Demographic -  The two models on the front page (who are also artists featured in the magazine) are two successful rappers, which men reading the magazine will aspire to be like. Therefore it is presumable that this magazine is aimed at men. However it could be unisex and aimed at both genders, as it could be said that the two men on the front act as a point of attraction to lure women to the magazine as a sexual point of interest. Age ranges of 14-25, which is a youthful age bracket. This is because modern hip hop is most commonly listened to by the younger generations.

Geographic - It is clear that this magazine is not aimed towards strictly UK audiences, as it is named XXL WORLDWIDE, implying it is distributed around the globe. The two artists on the front; Gucci Mane and Young Thug are from Atlanta, Georgia, USA, therefore it is not aimed only to UK fans. Ergo, it is read by audiences all around the world, therefore it is a mainstream magazine.

Benefits - The target reader will read this magazine because they want to know more about the new and upcoming artists and albums from the hip hop and rap music community. They will learn about new gigs regarding the hip hop industry therefore they have benefited from reading it.

Psychographic - Presumably still in some kind of education, especially readers between the ages of 14-18, they found out about this magazine through friends of similar ages and societal groups.

Behaviouristic - Very mainstreamed audience compared to Louder Than War and UK Rock & Roll. Like to spend time with friends and listen to the hip hop / rap genre of music in their spare time. Aspire to be rappers and / or be successful like the rappers featured on the front cover and throughout the contents of the magazine itself. Encourage eachother in their groups to listen to this music and in turn encourage one another to become successful like the rappers in the magazine.