Front Page Analysis XXL Magazine

Semiotic Analysis of XXL Front Cover

This is the front cover / front page for XXL Worldwide. The CVI, the centre of visual interest is the main image of the two men standing in the centre of the page. They are two American rappers known as Young Thug and Gucci Mane. This is evident as their names are shown below in a cream capital font. This shows the audience that this genre of magazine is hip hop / rap. The couple are clad in fur coats and an abundance of jewellery around their necks and wrists which conveys how wealthy and successful they are. These are considered role models due to their success, therefore they are on the front page to show the young, impressionable audience to be like them. 

The masthead is the name of the magazine which is XXL, in white capital lettering enclosed in a red rectangular box, The second X and the majority of the L are hidden by the head of Young Thug. There are headlines on the right hand upper corner to show what is featured inside the magazine, to entice passers-by to read. The cream colour of text appears more than once on this front page, therefore it is clear that this gold/cream colour is part of XXL's colour palette, which is used again and again to reinforce their brand identity.

The barcode is in the bottom right corner which is its conventional place in most magazines, as that is where it was located in Louder Than War, MixMag, and UK Rock & Roll.