Music Magazine Analysis - Louder Than War

Music Magazine Analysis

Magazine : Louder Than War

Approx Age Range of Audience : 

16-24. This is because there is nothing to insinuate that it is for the older generations. The ruggedness of the masthead implies it is for younger generations, as they are stereotypically more violent, somewhat less gentle.

Gender of Audience : 

There are two very masculine looking men on the front cover might imply it is aimed at men, because they want to be as ‘manly’ as them. Scrolling through the pages shows that there are significantly more men featured in photos than there are women, therefore it may be that the target gender in mind for 'Louder Than War' is male, as the men that read the magazine obviously like indie / punk music, therefore they will undoubtedly want to aspire to be like the successful male indie / punk artists featured in this magazine.

Genres of music they like : 

The audience would definitely like genres such as indie and punk because those words are featured on the front page in white writing beneath the masthead. The genres are alternative because there are evidently no mainstream artists featured within the contents of this magazine.

Examples of favourite bands/artists : 

Bands / Artists featured (therefore favourites among the punk / indie music community) include : Flaming Lips, Slaves, Pixies, Nick Cave & The Bad Seeds, The Breeders, Echobelly, The Pop Group, Throwing Muses, Las Kellies, Goat, Wardruna, Gang of Four and Peter Doherty,

Types of clothes they wear : 

Because the audience of Louder Than War are evidently part of the indie / punk community they would wear what any other punk / indie fan would wear. These include : 

Types of jobs the audience might have :

The price of the magazine is £4.99, which is not overly expensive, therefore those not earning lots and lots would still be able to purchase this bimonthly. The adverts within the magazine do not advertise anything remotely professional, therefore it is not straight-forward to gauge what jobs the audience may have. Seeing as their culture style is different, they might not be inclined to work a 9-5 office job, therefore they may have more alternative, lower paid jobs such as working in shops or maybe even manual labour jobs. On the other hand, they will probably have the same jobs as others despite their different music tastes, These include; teachers, auditors, policemen etc.

Hobbies / Interests : 

Over the course of this research and planning phase, I have got a basic overview of the characteristics and lifestyle of the target audience of Louder Than War - indie / punk interested people. Their hobbies would presumably include going to indie / punk concerts to watch their favourite artists mentioned prior. They would also be interested in fashion, shown two questions earlier. But ultimately, seeing as they are readers of a music magazine, they would first and foremost be interested in punk and indie music.