Double Page Spread Analysis : Mix Mag

Double Page Spread Semiotic Analysis : MixMag

This double page spread featured in MixMag is the main feature of the magazine, because it was promoted on the front page, as the CVI image was this DJ, the Black Madonna.

The majority of the left hand page is the picture of the black Madonna, with her hands in the air and sunglasses on. Black sunglasses and a black cloak convey an air of mystery, and the black colours themselves reinforce the black, white and silver brand identity of this magazine, which was previously explained on the front page and contents page semiotic analyses. 

The right hand page is the page in which the body of text is located. It is on small white, non-serif text. The text style is aligned left, whereas the body of text as a whole is featured in the centre of the page. On the top left of the page is a pull-quote from the article in white underlined text, significantly larger than the rest o the body of text, encased in quotation marks. This is a quote from The Black Madonna, which helps the audience to empathise with her and to really understand her more.

The background is again black which contrasts with the white text. This reinforces the brand's prominent black and white colour palette which in turn emphasises a powerful brand identity.

In the bottom left of the right page is small white text which shows where the jewellery on the the image is from, and the text is rotated 90 degrees anticlockwise. On the far right hand side is a section in which a columnist showcases some facts about a music venue.