UK Rock & Roll target audience analysis

Target Audience Analysis for UK Rock & Roll

Product Analysis

Price - £3.60

Advertisers - The big jive all day concert, The rockabilly rave concert, Ozone clothing, Prison blues jeans, The hot rod hayride, Bournemouth and Blackpool Rock & Roll weekend, 34th Annual Rockers Reunion Winter Party, Ultimate 1950's rock and roll weekend 2017, Holiday rock events, Hemsby 58 festival, Shake Rattle and Roll festival, Gene Vincent tribute night, Viva Las Vegas rockabilly weekend.

Content - Charts, Bettajive Review, Fashion, Rockin' Instrumentals, Gig guide, Psychobilly corner.

Market Segmentation:

Demographic - Rock N Roll is a typically male music genre, as the majority of artists are male. However this dominant ideology is subverted by the feature of a woman on the front cover, which serves to announce up-front that this isn't aimed just for men, but women as well. The genre itself goes back decades, therefore it is aimed at the older generation as well as the younger. Rock and Roll was only voted for once in my magazine survey, which was aimed at 13-24 year olds, therefore clearly showing it is not terribly popular among those in the younger age brackets.

Geographic - This magazine is very clearly aimed primarily at those residing in the UK, as the name of the magazine itself is "UK Rock & Roll", implying it is aimed at UK residents. The UK target audience idea is reinforced by the banner in its conventional location in the bottom right of the front page, I say conventional place because that is where it was on the two previous magazine I analysed; Louder Than War and MixMag. This is because the banner shows the price only as £3.60, the £ representing GBP, which is sterling only used in the UK, therefore it is not distributed in the USA, as the prices would include $ USD.

Benefits - The ideal consumer would read this magazine because they want to know more, or add to their already established knowledge, of the Rock & Roll music genre. The target reader would benefit from the charts section, because they will learn of the best albums in the community to listen to, which they will undoubtedly want to because that is the genre that they enjoy.

Psychographic - Probably of an older age, presumably around 30-40 years of age. The type of people interested in music that is decades old, such as rock & roll. This shows that they have traditional tastes. Seeing as they are presumably 30+ they probably have their own house, with a solid salary income source.

Behaviouristic - A somewhat mainstream audience, more mainstream than those for Louder Than War and MixMag. They enjoy learning about upcoming gigs, suggesting they have interesting and outgoing social lives.