Target Audience Analysis : The Photography Journal

Target Audience Analysis for the British Journal of Photography

Product Analysis:

Price - £9.99

Advertisers - Trioplan lens, Nikon D5, Macdougal's photography auction, Zeiss Batis Lens, Ben Uri Gallery exhibition, T.J Boulting exhibition, wetransfer, free range graduate art and design season, Nottingham Uni Emerge photo exhibition, Point101 print and framing, Bob Books photo books, Elinchrom camera accessories, PhotoEspana photo festivatal, Wex photographic camera products, Fixation sensor cleaning, The Film Press film image duplication, layerspace photography websites, Dale Photographic camera sales, mbp.com camera trading, city lit education, Nissin flash, Nottingham uni show.

Promotions & Competitions - BJP Subscription (x3),  BJP on the app store, BJP advertising opportunities.

Content - Photos from up and coming photographers, established photographers' images, themed articles supported by photos.

Market Segmentation:

Demographic - 18-30 presumably with a decent paid job, as this magazine is priced at £9.99 which is expensive in comparison to other magazines, therefore they must have a well-paying job in order to pay for it.

Geographic - Vaguely, would be from the UK, as the magazine itself is the "British Journal of Photography". More specifically, would be aimed at south east London and trendy locations such as Hackney, Camden and Shoreditch because this contains photo exhibition details.

Benefits - The target reader will purchase and browse this magazine because they want inspiration and influence on how to improve their photography skills and techniques, because this magazine showcases other newcomer's photographs. They will also be willing to attend photography exhibitions to further expand their knowledge of photography.

Psychographic - Most likely to have free time, hence how they have the time to read this magazine and are aspiring to take photos. Presumably possess trendy items and clothing that keep up with latest societal trends. At an age where they probably have come out of University and are renting a modern flat in the city, assumable London.

Behaviouristic - Would be described by some to be what is known as a "Hipster" - keeps ahead of the trends and never goes out of style. Purchases the magazine as an infrequent buy, not on subscription, presumably because they don't wish to use all their money on it. Spends money on alternative trends such as unique bars and scenes in the city.